What is Knowledge Graph?
Google's database of real-world entities (people, companies, places, things) and the relationships between them. Powers the right-side info panel in search results.
The Knowledge Graph is Google's structured database of entities — over 500 billion facts across 5 billion entities in 2024. When you search for "Tim Cook" and a info panel appears on the right with his photo, job, and bio, that's Knowledge Graph. Entities get added through a mix of structured data (Wikipedia, Wikidata, schema.org markup), entity resolution algorithms, and manual curation. To get your company into it: emit Organization JSON-LD on your homepage with `sameAs` links to Wikipedia (if you have a page), social profiles, and Crunchbase. Build topical authority through content. The Knowledge Panel takes months to appear and can't be requested directly — it's an emergent outcome of authority signals.