Definition

What is Schema Markup?

Structured data using the Schema.org vocabulary that helps search engines understand and richly display page content.

Schema markup is a way to label parts of a page (e.g., 'this is an Article, this is its author, this is its publish date') in a format Google can read. Implemented via JSON-LD in a `<script type="application/ld+json">` tag. Strong schema markup makes pages eligible for rich results — FAQ accordions in search, star ratings on product cards, article carousels, breadcrumb trails. InBuild emits schema on every page type: Organization + WebSite sitewide, BlogPosting on posts, Product on pricing, FAQPage on comparison and use-case pages, BreadcrumbList everywhere, DefinedTerm on glossary pages, CollectionPage on hub pages.

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