What is Structured Data?
Machine-readable metadata embedded in a webpage that helps search engines understand what the page is about — typically via JSON-LD using Schema.org vocabulary.
Structured data is the bridge between human-readable HTML and search-engine understanding. Adding a Product schema makes a product page eligible for rich product results with price and rating. Adding FAQPage schema makes a FAQ eligible for the expandable FAQ widget in search. Adding Article makes a blog post eligible for the news/article carousel. Without structured data, Google has to infer the page type from copy and structure — slower and less reliable. InBuild emits Product schema on /pricing, BlogPosting on every blog post, BreadcrumbList everywhere, FAQPage on every comparison and use-case page, and Organization + WebSite sitewide — every page is rich-result-eligible without manual setup.