Free tool · Copywriting

Headline Scorer & Analyzer

Type a headline, get a 0–100 score with eight deterministic checks: length, specificity, power words, filler, sentiment, opener strength, and claim framing. Every score is explained — no black-box marketing voodoo.

Try:
Overall
100/100
Strong
Length
33 chars
7 words
Has number?
Yes
Specific
Character length+20

33 chars (ideal 30–65)

Word count+10

7 words (ideal 6–12)

Specificity (contains a number or named audience)+15

Contains a number — concrete.

Power / action words+15

Uses: your, ship

No filler / corporate-speak+10

No filler words detected.

Sentiment is positive or neutral+10

Sentiment: neutral.

Starts with a strong word, not a filler+10

Strong opening word.

Frames as a claim or pointed question+10

Statement / claim headline.

Frequently asked questions

How is the score calculated?

Eight checks, each worth 10–20 points: character length (ideal 30–65), word count (6–12), specificity (contains a number), power words (you/free/ship/etc.), absence of filler (very/just/innovative/etc.), sentiment, strong opener, and claim-or-question framing. Each check is deterministic and explained inline.

What length should a landing-page headline be?

30–65 characters. Under 30 usually lacks the concrete outcome that converts. Over 65 gets truncated in Google search results and reads as a sentence rather than a headline.

Why are 'innovative,' 'robust,' and 'leverage' flagged?

They're corporate-speak fillers that signal 'I had nothing specific to say.' If your product really does leverage AI, name what it does ('drafts answers in under 200ms'), not the mechanism ('AI-powered'). Concrete beats clever.

Should every headline include a number?

Most should. Numbers are the cheapest credibility signal you have — '12,000 customers,' 'ships in 60 seconds,' '94% accurate.' If you don't have a number you can stand behind, your headline will work harder for the same conversion.