What is E-E-A-T?
Google's quality framework: Experience, Expertise, Authoritativeness, Trustworthiness. Used by quality raters and reflected in the ranking algorithm — especially for YMYL (Your Money or Your Life) topics.
E-E-A-T is Google's framework for evaluating content quality, formalized in the Search Quality Rater Guidelines. The four pillars: (1) **Experience** — does the author have first-hand experience with the topic? (2) **Expertise** — do they have credentials, depth, technical accuracy? (3) **Authoritativeness** — are they recognized as a source by other authorities? (4) **Trustworthiness** — is the site safe, transparent, accurate? E-E-A-T is most critical for YMYL queries (health, finance, legal, safety) where misinformation can harm users. Practical implementations: author bylines with credentials, About pages with team info, citations to primary sources, HTTPS, clear contact info, Organization schema markup, and demonstrably high content quality.