Privacy-first, cookie-free analytics — no consent banner needed.
Plausible is a lightweight, GDPR-friendly Google Analytics alternative. No cookies means no cookie banner. The script is 1KB, the dashboard is clean, and the data is shareable via public links — great for marketing sites where you want simple, accurate page views.
What you get
FAQ
Plausible or Google Analytics?
Plausible if you value simplicity, privacy, and not needing a cookie banner. Google Analytics if you need deep audience reports or already integrate with Google Ads. For most marketing sites, Plausible's signal is enough and the privacy story is a marketing win.
How do I install Plausible on my exported InBuild site?
Add the Plausible script tag to your `app/layout.tsx` `<head>` (or use `next/script`). Set `NEXT_PUBLIC_PLAUSIBLE_DOMAIN` in your env to keep the value out of source control.
What about Plausible vs Vercel Analytics?
Vercel Analytics is tightly integrated with Vercel hosting and great for Core Web Vitals. Plausible is host-agnostic and stronger on event/goal tracking. Many sites run both.