Email marketing

The largest email marketing platform — newsletters, broadcasts, automations.

Mailchimp is the established choice for marketing-first email lists. Its strengths are visual email design, established deliverability, and an enormous template library. Connect Mailchimp to an InBuild form to capture signups into a list you can later segment, automate, and send broadcasts from.

What you get

Form submissions sync via Mailchimp's API or a webhook hop (Zapier, Make)

Tag-based segmentation — auto-tag subscribers by which page they signed up on

Drag-and-drop visual email builder, hundreds of templates

Automations: welcome series, abandoned-cart, win-back

Free tier: 500 contacts, 1k emails/month — fine for early-stage

FAQ

How do I connect an InBuild form to Mailchimp?

In the exported project, replace the default `/api/forms/submit` handler with a call to Mailchimp's `lists.members` endpoint. Or use Zapier: pipe form submissions from InBuild's Forms dashboard CSV export into Mailchimp on a schedule.

Mailchimp vs ConvertKit vs Resend?

Mailchimp for marketing-first lists with broad design needs. ConvertKit for creator businesses with tags + sequences. Resend for transactional + developer-friendly broadcasts. Pick by what dominates your sends.

Is Mailchimp free?

Free up to 500 contacts. Standard tier starts around $20/month for 500 contacts and grows with list size. The free tier is enough for an MVP newsletter; switch to a paid tier when you cross 500 subscribers.