What is Internal Link?
A link from one page on your site to another page on the same site — critical for both UX and SEO crawling.
Internal links serve three purposes: (1) help users navigate between related pages, (2) help search engines discover new pages by crawling links from already-known pages, (3) distribute 'link equity' — the authority signal — across your site. A new page with zero internal links is hard for Google to discover or rank. A page with many internal links from related content gets boosted by the topical-clustering signal. Best practices: use descriptive anchor text (not 'click here'), link contextually within sentences (not just in footers), and link from high-traffic pages to pages you want to rank. InBuild's content arrays auto-generate hundreds of internal links via the footer, breadcrumbs, related sections, and the auto-glossary linker.