InBuild
GuidesApril 2, 20267 min read

The SaaS Marketing Site Checklist: Every Page You Need to Ship

A checklist of the pages every SaaS marketing site needs: homepage, features, pricing, blog, about, legal, use cases, comparisons. What to include on each.

A SaaS marketing site is a system, not a page. Each page targets a different audience at a different stage. Here's every page you need and what goes on it.

Core pages (launch with these)

  1. Homepage — benefit headline, social proof, features overview, how-it-works steps, testimonials, CTA. Organization + SoftwareApplication schema.
  2. Features — detailed feature breakdown with icons, descriptions, FAQ. Target "product features" queries.
  3. Pricing — 3 tiers (Free/Pro/Team), annual toggle, FAQ, Product + AggregateOffer schema.
  4. About — mission, team, principles. E-E-A-T trust signal.
  5. Privacy Policy — GDPR/CCPA compliant. Trust + legal requirement.
  6. Terms of Service — code ownership clause, refund policy, acceptable use.

Growth pages (first month)

  1. Blog — hub + posts targeting long-tail keywords. BlogPosting schema, FAQ on relevant posts, category archives.
  2. Use-case pages — one per primary use case (landing pages, dashboards, portfolios). Each targets "AI [use-case] builder" queries.
  3. Comparison pages — "InBuild vs Lovable", "InBuild vs Webflow". Bottom-of-funnel traffic that converts well.
  4. Templates / Examples — showcase what the tool produces. Gallery with try-this-prompt CTAs.
  5. Changelog — dated entries showing activity. Freshness signal + trust.
  6. Getting Started / Docs — HowTo schema. Reduces friction for signups.

Authority pages (months 2–3)

  1. Integration pages — one per major integration. Targets "tool + integration" queries.
  2. Audience pages — /for-founders, /for-designers, /for-agencies. Pain-point/solution structure.
  3. Glossary — definition pages targeting "what is X" queries. Top-of-funnel.
  4. Comparison hub + table — centralized comparison page linking to all /vs pages. Internal linking goldmine.

The SEO math

Every indexed page targeting a unique keyword is a ticket in the organic traffic lottery. 6 pages compete for 6 queries. 50 pages compete for 50. 100+ pages with proper schema, canonicals, and internal linking create a compounding machine where each new page benefits from the authority of the existing ones.

The shortcut

Use an AI app builder to generate the core 6 pages in a day. Spend the next month writing blog posts, comparisons, and use-case pages. The infrastructure (metadata, schema, sitemap, OG images) should be built into the tool's output — if it's not, you'll spend more time on plumbing than on content.

Frequently asked questions

How many pages does a SaaS marketing site need?

Minimum viable: homepage, features, pricing, about, privacy, terms = 6 pages. Competitive: add blog (5+ posts), use-case pages, comparison pages, integration pages, changelog, glossary = 30–50+ pages. More indexed pages targeting specific queries = more organic traffic.

Should I build all pages before launching?

No. Launch with the core 6. Add content pages (blog, comparisons, use cases) in the first month. SEO is cumulative — each page you add compounds the previous work.

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